Rains

Rains, an outerwear lifestyle brand, has opened concept stores in carefully considered cities across the world since 2016. Each store features the same design principles found in Rains' rainwear collections, combined with the brand's tonal grey universe. In addition to wet-weather essentials from Rains seasonal collections, the stores also offer pop-up capsule collections designed to test the boundaries of rainwear. Rains' collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity, with a coated waterproof fabric palette inspired by the brand's first design. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents.