PIQ SoHo is a toy and gift store that embodies the spirit of New York City with its playful designs, witty books, irreverent novelties, designer toys, custom figures, and global treasures. Described by The New York Times as "a mix of day-to-day with designer toys," PIQ offers a unique retail experience that is unexpected and international. As a division of the Sarut Group, PIQ has retail locations at Hudson Yards, Rockefeller Center, and SoHo in New York, and at American Dream Mall in New Jersey. At PIQ, form follows fun, making it the perfect destination for finding gifts that will bring a smile to anyone's face.
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