Peloton - Bloomington offers a personalized and immersive fitness experience with the Peloton bike, allowing users to take live and on-demand group fitness classes from home. The showroom provides the opportunity to test ride the bike, receive a personalized tutorial, and learn more about the Peloton experience. In addition to selling hardware, accessories, and apparel, the retail store serves as a community hub for Peloton Members, offering personalized product demos and form and settings checks for existing members.