The executive summary for Apex Leadership Company is that they work with school PTO/As and faculty to create student leaders through a hassle-free and financially successful school fun run. They believe that every child has the power to make a profound impact, that serving others brings joy and contributes to the greater good, and that learning by doing and exercise are undervalued in fundraising. They also emphasize the importance of encouragement, enthusiasm, and positive learning experiences in raising money for schools, and the benefits of many people giving a little to reduce the burden on individual givers and donors.