Amé Amé is a lifestyle store that began as an idea before 2002 and launched a website in 2008 to showcase its vision. The store specialized in stylish rain gear and unique candy from 2012 to 2013 in the East Village before moving to a larger space at the end of 2013 to expand its offerings. Today, Amé Amé constantly tests out new product lines and brands for stylish people who are willing to pay for quality and particularly love to shop in-store and learn from experts. The store's motto is "Adventure More and Celebrate Often," and it is passionate about offering great umbrellas. Amé Amé curates for connoisseurs and the curious, offering fashionable takes on rain gear and stocking brands like Barbour & Lisa Jacobsen. The store aims to provide eclectic and sensible products for people with personalities, and it strives to make people who like rain gear, candy, and Filson extra happy. With a name that means both rain and candy in Japanese, Amé Amé combines rain gear for necessity and candy to sweeten the gloom.